Collaboration with 2 Industrial Design and 2 Graphic Design majors on redesigning packaging for Fisher-Price’s Classic Xylophone with an emphasis on form.
Our key objectives were to display the product correctly for shelf use, have appealing graphics for children, re-use package for travel, storage purposes and as a music stand, and use paperboard materials effectively
Our process:
Timeline
Online and physical research
Competitive benchmarking
Mockups
2D and 3D sketching and iterative prototyping
User Testing
Graphic explorations
Online and physical research
Competitive benchmarking
Mockups
2D and 3D sketching and iterative prototyping
User Testing
Graphic explorations
